January 31, 2012
Jon Gingerich is an editor, a fiction writer, and writes about politics and media. Click on the title to read the column in its entirety - including all of the twenty common mistakes.
You can learn more about Jon by clicking on his name.
It isn't a word. "Impact" can be used as a noun (e.g., The impact of the crash was severe) or a transitive verb (e.g., The crash impacted my ability to walk or hold a job). "Impactful" is a made-up buzzword, colligated by the modern marketing industry in their endless attempts to decode the innumerable nuances of human behavior into a string of mindless metrics. Seriously, stop saying this.