January 31, 2012
Jon Gingerich is an editor, a fiction writer, and writes about politics and media. Click on the title to read the column in its entirety - including all of the twenty common mistakes.
You can learn more about Jon by clicking on his name.
Affect and Effect
Here’s a trick to help you remember: “Affect” is almost always a verb, and “effect” is almost always a noun. e.g., Facebook affects people’s attention spans, and the effect is usually negative. “Affect” means to influence or produce an impression — to cause hence, an effect. “Effect” is the thing produced by the affecting agent; it describes the result or outcome. There are some exceptions. “Effect” may be used as a transitive verb, which means to bring about or make happen. e.g., My new computer effected a much-needed transition from magazines to Web porn. There are similarly rare examples where “affect” can be a noun. e.g., His lack of affect made him seem like a shallow person.
